Senior Living Replaces Cookie-Cutter Marketing with Personal Touch

 9/14/2015

In an interview with Senior Housing News, Silverado Vice President of Marketing, Beth Abbott, and Silverado Creative Director, Fred Tiberghien, discuss their innovative approach to marketing with a personal touch. 

"Silverado, a California-based memory care provider with communities in six states in the West and Midwest that also offers home and hospice care, decided to rebrand and initiated the Silverado Photo Project two years ago to capture real residents in real settings for promotional materials.

'They are the stars,' Silverado’s creative director Frederic Tiberghien says of the residents. 'They are in the center of it.'"

Read the full story here.

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